How does Search Engine Marketing (SEM) work?

We get asked this everyday and the truth is it’s different for everyone. With so many ways market your company, product or service online and more popping up every day, company’s looking to expand their businesses online need a plan. We don’t believe that there is one marketing technique that will get the maximum results for every business and usually find that a balance of several techniques custom tailored to each business produces superior results.  Our use of several aspects of search engine marketing can help you save time and money by avoiding painful mistakes. Let us help you determine how to best accelerate your business online with a FREE 30 minute marketing assessment. Let us prepare your FREE customized report complete with recommendations on how to increase your profits today.

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What is PPC?

Pay Per Click or PPC is an online advertisement model used by major search engines in which advertisers pay only when their ad is clicked. Ads are displayed by bidding on or purchasing keywords relevant to your business. When search engines receive searches containing those purchased keywords, ad’s are displayed, creating a targeted traffic model. Search results displayed under the words “sponsored links” are a good example of this. There are other methods of PPC that include ads displayed on content sites such as blogs.

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How much does PPC cost?

There are primarily two pricing methods for PPC advertising, Flat Rate PPC and Bid Based PPC. The Flat Rate model is the simplest form where publishers and advertisers agree on a flat Cost Per Click (CPC) for each keyword. The pricing model can vary greatly from under $1 per click to upwards of $50 per click depending upon the keyword purchased. 
The Bid Based model allows advertisers to compete for keywords in an automated private auction. Advertisers inform publishers electronically of the maximum amount that they wish to pay for a keyword. Automated auctions take place every time a search for that keyword occurs. Bids for each keyword are then compared and winners are determined. The ad with the highest bid generally shows up first, though additional factors such as ad quality and relevance can come into play.

Our PPC Management system is priced in addition to your PPC costs and can greatly increase the effectiveness of your PPC campaign.

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How do you track my ROI?

With millions of keywords available, our keyword research will ensure you only purchase keywords resulting in the most targeted prospects to your website. Most effective campaigns involve thousands of keywords, and our custom analytic applications will ensure the best ROI for EVERY keyword you purchase. By tracking underperforming keywords we identify areas for improvement on your website. Keywords that are not delivering acceptable returns are “split tested,” running multiple ads and product or page information and pictures, to increase their performance and improve your websites effectiveness. We track every keyword and provide you with a hard dollar ROI. Our ongoing monitoring and management enables you to know exactly how much in sales your Adwords campaign delivers, and a clear strategy to increase those sales.

Click here to sign up for our FREE 30 minute consultation today, where we will review your PPC strategy and how we can help you get more out of your AdWords budget. We will go over your current AdWords account and deliver a custom report detailing a step by step plan to improve your campaigns. Even if you decide not to hire us, the report is yours to keep!

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How soon should I expect to see results?

This is a very difficult question to answer and it is very important that all of our clients understand that proper SEM is always a work in progress. Some technologies can deliver results very quickly and can gradually be improved over time, like PPC Management and email marketing. Others may take six months or even longer before significant results are reached, like SEO. That is why we believe in a blended SEM strategy to deliver results as quickly as possible while ensuring those results are sustainable, measurable and can be improved upon over time.

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What kind or return should I see?

You guessed it… this is also different for everyone. Companies with a less mature web strategy may see dramatic results, while companies with a mature web strategy can still experience significant results but to a lesser degree. The important thing to remember is, in most cases, we are able to track a hard dollar ROI back to our services. We won’t ask you to keep spending money with us, if we aren’t making money for your business.

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Call us now at 858-952-0848 or click here to get your FREE 30 minute marketing assessment and a 30 day trial to our turnkey email marketing system.